British Insurance Company Plugs Bicycling, and Bike Security

Well, this is interesting.

In Great Britain...

As a result of the current economic climate, many people are looking to save money by using bicycles to get to work as opposed to cars or public transport. Sainsbury's Home Insurance research has found that 12% of the British workforce, around 3.3 million people, have recently started doing this.

The findings reveal that cycling to work is on average saving people around £33.70 a week or collectively up to £111.2 million. As well as saving money there is of course an added benefit to their personal fitness and the environment.

Interestingly, Sainsbury's Home Insurance research reveals that men make up a larger proportion of the new cycling community. Some 15% of the male working population have decided to start commuting to work by bicycle in an effort to save money in the current economic climate, opposed to a much smaller 8% of women who are working.

The company says, yeah, this is all fine and dandy, blokes, but are y'all considering the security of your new vehicle?

According to statistics over 1,200 bicycles are stolen in Britain every day.

Advising readers on how to protect their bikes takes up the rest of the article and Sainsbury no doubt hopes you then decide to get your insurance from them so they can get their share of British workers income, too, it seems. ;-D

The Daily Mail noticed the stats, and the comments to this story, though few, provide a mixed reaction.