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February 22, 2006

Brooklyn Industries Collaborates with Recycle-A-Bicycle in NY

I received the following Press Release in my e-mail yesterday afternoon:

February 21, 2006

Brooklyn Industries Collaborates with Recycle-A-Bicycle to Promote Better Urban Transportation.

Homegrown clothing company, Brooklyn Industries, is striving for a healthier urban environment.  This spring, Brooklyn Industries is joining forces with Recycle-A-Bicycle to educate the community about the benefits of recycling and bicycling as a better form of urban transportation.

Recycle-a-Bicycle is an innovative recycling and education organization that truly exemplifies Brooklyn Industries’ motto LIVE WORK CREATE.

Through interactive after-school programs, Recycle-A-Bicycle works with NYC youth to promote bicycle use, recycling, and building mechanical skills.  The participating students are given the opportunity to earn a bicycle that may otherwise be unavailable to them.

In support of this initiative, Brooklyn Industries will donate $2.00 to Recycle-A-Bicycle for every messenger bag sold between February 20th and March 20th 2006.

“This collaboration was inspired by our Spring 06 collection, which involves bicycle imagery and the concept of better urban living.  We want to promote cycling as an essential mode of transportation, while empowering customers through their purchasing decisions.” – Lexy Funk, Co-founder and President

To help educate Brooklyn Industries shoppers about cleaner transportation, all six BKI stores will offer information from Recycle-A-Bicycle and Transportation Alternatives, another non-profit group working for better bicycling, enhanced public transit, and fewer cars.

Additionally, all Brooklyn Industries locations are currently hosting artistic window displays constructed out of non-working bikes, visually linking the themes between the sophisticated Spring ‘06 designs and the Recycle-A-Bicycle collaboration.

Brooklyn Industries’ Spring 06 collection, including the bike-friendly messenger bags, is available in BKI stores and at www.brooklynindustries.com.  If you are interested in more information about the Recycle-A-Bicycle project, please contact Christine Hooker at (718) 599-7757 or Christine-at-brooklynindustries-dot-com.

I have added Recycle-A-Bicycle to the sidebar. ;-D

February 22, 2006 in Pedaling Advocacy | Permalink


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